I create communications people want to read
I create communications people want to read
I create communications people want
to read
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I'm all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that's more like what you actually need, email me.
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I’m all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that’s more like what you actually need, email me.
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I’m all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that’s more like what you actually need, email me.
What I work on
(Hover for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
What I work on
(Tap for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
What I work on
(Tap for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
What people say
I've had the pleasure of working with Will for many years now on various internal and external projects as well as on a long-term retained basis.
He is exceptional at developing content as well as project management - always proactive, organised and able to deliver outstanding work with very little direction.
A real joy to have on our team!
Sofie Bronserud-Powell
Director, West Internal Communications
I had the pleasure of working with Will as a freelance content writer, where he produced a substantial volume of SEO-optimised articles on market research topics.
His work was consistently well-researched, clearly written, and required minimal edits. He met every deadline without exception, making him one of the most reliable writers I've collaborated with.
If you're looking for a writer who can deliver polished, search-friendly content on complex B2B topics, I'd recommend Will without hesitation.
David Dungan
Organic & AI Search Manager
Will is undoubtedly the best copywriter I have worked with.
His content is always high quality and it always comes with brilliant commercial thinking behind it too.
Tom Whittle
Founder
I had the pleasure of working with Will on a recent project and I couldn't be more pleased with the results.
Will's ability to understand the brief and target audience was evident from the start.
Throughout the project, Will was responsive, professional, and always willing to go the extra mile to ensure our satisfaction.
Anthony Chapman
Co-Founder and Strategy Director
WILL OMFG WHAT THE HELL THIS IS AMAZING
Jessica Redman
Co-Founder
What people say
I've had the pleasure of working with Will for many years now on various internal and external projects as well as on a long-term retained basis.
He is exceptional at developing content as well as project management - always proactive, organised and able to deliver outstanding work with very little direction.
A real joy to have on our team!
Sofie Bronserud-Powell
Director, West Internal Communications
I had the pleasure of working with Will as a freelance content writer, where he produced a substantial volume of SEO-optimised articles on market research topics.
His work was consistently well-researched, clearly written, and required minimal edits. He met every deadline without exception, making him one of the most reliable writers I've collaborated with.
If you're looking for a writer who can deliver polished, search-friendly content on complex B2B topics, I'd recommend Will without hesitation.
David Dungan
Organic & AI Search Manager
Will is undoubtedly the best copywriter I have worked with.
His content is always high quality and it always comes with brilliant commercial thinking behind it too.
Tom Whittle
Founder
I had the pleasure of working with Will on a recent project and I couldn't be more pleased with the results.
Will's ability to understand the brief and target audience was evident from the start.
Throughout the project, Will was responsive, professional, and always willing to go the extra mile to ensure our satisfaction.
Anthony Chapman
Co-Founder and Strategy Director
WILL OMFG WHAT THE HELL THIS IS AMAZING
Jessica Redman
Co-Founder
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2021
2019-21
2017-19
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2021
2019-21
2017-19
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2021
2019-21
2017-19
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.